DOWNTOWN & LOCALLY OWNED BUSINESSES

Downtown is our center of culture, commerce and pride. I’m pained to hear of others who no longer go Downtown: a senior who doesn’t feel safe after dark or kids exposed to inappropriate public behaviors.
 
I’ve worked to make Downtown better. I initiated and led MAH’s youth charrette for the successful re-design of Abbott Square. I served on the Downtown Association’s re-branding and marketing campaign. And as Chair of the Coastal Watershed Council, I’m working to have Downtown embrace our Riverwalk instead of turning our collective backs on the River. There is much more we must do.
 
1. Keep Downtown a family-friendly place. Let’s launch a KidzCruz program recognizing those businesses and services that cater to our youngest residents and visitors. Let’s use cross-generational volunteers to help seniors enjoy Downtown.
2. Create more housing Downtown. We already have beautiful, historic neighborhoods next to Downtown, but we need more housing for diverse communities, including rising millennials wanting the vibrancy of a small urban experience and seniors wanting high quality, but smaller residences close to dining, shopping, theaters and art. This has worked in other communities where I have served, and it can work here.
 
3. Improve connections and cleanliness. We already have beautiful, historic neighborhoods next to Downtown, but we need more housing for diverse communities, including rising millennials wanting the vibrancy of a small urban experience and seniors wanting high quality, but smaller residences close to dining, shopping, theaters and art. This has worked in other communities where I have served, and it can work here.
 
4. Build the new library. In the middle of the Great Recession, I oversaw the design, construction and opening of the new Los Gatos Library as Town Manager. Never before have I seen such an outpouring of community pride and engagement. Santa Cruz’s new library can do that for us as well. Plus, out of this project, we will also get a new permanent home for the Farmers Market.
 
5. Expand our employment. In the Downtown we are seeing a rapid rise in services, entertainment and dining, as well as increased high tech employment with Looker, Amazon, Cruzio and Nextspace.  These provide pathways to better employment. If we support them with housing, it will also strengthen our local retailers that are competing globally with online retail.
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Paid for by Larson for Santa Cruz City Council 2018  FPPC # 1409203  Treasurer: Mayor David Terrazas